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Steve Rifkind is a rap music/hip hop entrepreneur and record producer. He is known to be a foremost influence on the rap music scene.
He began to gain ground in the hip hop world in his teenage years while working for his dad who owned a record label, even doing promotions on a song called “the first rap song”, back in 1979.
Before starting his label, Loud Records in 1991, he had relocated to LA where from 1986 until 1988, he was manager of the R&B crew, New Edition.
Best Known For
He serves as founding chairman of Loud Records (known for acts such as Mobb Deep and Wu-Tang Clan and SRC (that signed artists like Akon, Asher Roth and David Banner).
Some of his marketing campaigns clients include Nike, Adidas, Pepsi, T-Mobile, Levi Jeans and SanDisk.
Steve is straight. He is believed to have been married to an unnamed woman with whom he has 2 kids with at the time when he was in a relationship with Sanaa Lathan in 2009. They broke up however, in 2011.
His father is Spring Record owner, Jules Rifkind. He is the father of 3 children; sons Alex and Ryan and daughter, Caroline. His kids are all aspiring basketballers.
There is no information regarding Steve’s religious beliefs and practices.
Worth To Know
He is the innovator of the famed promotion campaign called “Street Team”.
One of his various philanthropic efforts includes his Think Pink Rocks concerts to fund breast cancer research.He appears in the 2006 music documentary film, Rampage.